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On page search engine optimisation
Although it is common knowledge not only in the seo community, but across the web in general that incoming or backward links will help power you up the natural search results, you still need a Bot friendly page or web site. Search engine optimisation is two fold. Not only do you have think about the robots that the search engines send out, but you also have to think about how user friendly your site is to real people. There is no point ranking number one on Google and Yahoo
for you chosen phrases, only to find that very few people visit your site. The biggest mistake most optimisation companies make is concentrating solely on ranking. What would you prefer, to rank top three and have one enquiry or sale a day, or to rank page three and have five enquiries or sales a day, safe in the knowledge that because the search engine optimisation firm you employed are confident that, although it may take a little longer to get front page, you will, in time.
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Optimisation company
First thing we do, as with every creditable optimisation company in the world, is assess the best keywords for your site. We do not just take the top phrases relating to your generic top rated keyword. We adapt the list, to target specific, relevant sectors. Although this my sound obvious, getting the keywords is paramount for a high conversion rate. For instance, although it is part of internet marketing, there is no point us optimising this site for the keyword email marketing, as
we specifically do not offer any form of email marketing. Likewise, if you are a secured loan broker, what is the point of appearing in search results for 'tenant loans', or 'unsecured loans'. As we stated, this may sound obvious, buy many search engine optimisation agencies or firms are that keen to get your work done and move on to the next client, they make this fundamental error. From this point on, you may be optimised for high traffic, but you more than likely will have a lower conversion rate, and more
enquiries that seem to lead nowhere. This ultimately leads you to wasting time on 'tire-kicker' enquires. For an in-depth analysis of our keyword research, visit our page dedicated to keyword optimisation.
On page optimisation
Our on page optimisation is double. Not only do we optimise for search engine spiders, but we also conduct optimisation for the actual site visitor. Firstly, we will start at the top with friendly url's. Then we move down to your page title, followed by your metatags and metadescription. Whilst metatags are not important to Google and Yahoo, there are still popular search engines out there that still read your metatags. Also, who knows, with the trouble Google has been having
with people buying and selling links, they may revert back to metatag reading, so to have them in place is wise.
We will then look at the site structure and layout. Having an easy to navigate site is also paramount to give your visitor a good experience of your site. If they found you in the natural listings of Google or Yahoo, due to good search engine optimisation, but cannot easily navigate your site, they will go back to the engine to find something more user friendly. For an in-depth analysis on how we conduct the optimisation for site structure, visit our site structure page.
Search engine optimisation and content
Another key part of your on page search engine optimisation is the actual content. Again, this has not only got to be constructed for robots, but it also has to make sense to the real person. There is really no point in writing your content for search engines to rank well, which to the human reader, is badly scripted, with incorrect grammar and literally makes no sense. Here is a question, how many times have you come across a website which has content that is basically gobbledygook.
Did you stay on the page or go back to the search engine to find another site? For in-depth readings of our visitor and search engine optimisation on content, visit our content writing page.
Website translations
We can even take you search engine optimisation to another level, with a human translation in different languages. This is not a BabelFish or Google translation, as this are not accurate translations, these are translated by a native speaker of that language, incorporating localisation and customs. A solid link baiting strategy that is only optimised by a select few. For more on our translation optimisation visit our translation page. We have our own leading translators in house. We
are able to translate Swedish websites, translate German websites and English website into any combination of those languages.
All in all, a full optimisation package with us consists of five parts. Keywords, site structure, content, links and translation. For a free quotation, feel free to contact us by our online enquiry form.
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